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This brief provides insights gained by a research project that studied incentives of strategic actors to join inclusive partnerships arrangements (IP and PPPs) and the respective outcomes. Private companies play an important role in the success of such partnership arrangements. They provide critical inputs, credit and market opportunities in agrofood value chains. Private actors simultaneously display competition and cooperation behaviour that help to drive as well as ensure the success and sustainability of value chains. By competition, companies and actors tend to promote their unique qualities and products that meet customers’ needs and preferences. By cooperation behaviour through partnerships, companies and actors initiate joint efforts to create sustainable businesses they are associated with.