- Although mobile phones are seen as the best means of providing market information, field data from rural Ethiopia indicate that phone ownership has a weak impact on marketing decisions and prices.
- A survey of seven crops shows that farmers with a mobile phone only receive a higher price for wheat. This finding is in line with earlier studies.
- The main reason for the absence of real impact in Ethiopia is the poor availability of relevant information through mobile phones.
- Local information centres could serve as a reliable source of information to overcome the information gaps for farmers in rural Ethiopia.