This brief shows how quality assurance along the fish value chain is critical in ensuring that youth and women have sustainable decent jobs, economic transformation, and fostering agro-industrialisation in Uganda. Findings from the Fish Baraza reveal that, despite the increased participation of both youth and women in the fish value chain, there is continuous adulteration and mishandling of Fish, adversely affecting quality and, consequently, the market for fish. The brief recommends deliberate sensitisation of women and youth to create awareness on the cost of mishandling the fish at the production phase, increasing the number of fish quality control officers to monitor standards, and investing in affordable techniques to enhance quality and standards. Such measures will ensure sustainability of employment of youth and women in the various fish value chains.