Targeting is believed to make projects more efficient. But how do you make sure that your project reaches the right group? Many interventions target people living in poverty and income, assets, or other characteristics are used to zone in on participants. This sounds technical, but human factors play a big role in this process. In fact, the human side makes it difficult to determine which targeting method is the best. Accuracy is not the only factor to consider in targeting. Think about what it means to be ‘targeted’ or, perhaps even worse, to be left out. This brief presents some key lessons and recommendations from the report ‘Targeting strategies in development programmes and policies.’

  • On Target? The Human side of targeting in development programmes and policies Download
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