Productive employment in segmented markets

Productive employment in the segmented markets of fresh produce

Lead by Dr Bekele Shiferaw, Partnership for Economic Policy (PEP), Kenya

About the research group

Consumers in Europe have learned to appreciate the quality of Kenya’s fresh agricultural produce over the last decade. The achievements of its horticulture sector, which engages over half million farmers, are impressive and the country’s agricultural exports have reached US$1 billion annually. However, the sector is currently segmented into two sub-sectors: a modern and innovative programmed and a more traditional non-programmed. The project ‘Productive Employment in the Segmented Markets of Fresh Produce’ will study the labour market conditions in each of these sub-sectors by employing the avocado sector as a case-study.

Consortium
  • Fresh-Produce and Exporters Association of Kenya (FPEAK), Kenya
  • Partnership for Economic Policy (PEP), Kenya
  • University of Amsterdam, The Netherlands
  • VU University Amsterdam, The Netherlands
Main question
  • How can productive employment be promoted in light of the increasing programming and segmentation of the avocado market?
Country focus
  • Kenya